Senior Engagement Officer, Marketing & Communications
Barbara joined Cure Alzheimer’s Fund in May of 2015 as Senior Engagement Officer, Marketing & Communications. In her role, Barbara is our “chief story teller” with responsibility for all digital and traditional marketing and public relations.
Prior to joining CAF, Barbara had a 30 year marketing career in retail and financial services. She previously held the position of Senior Vice President & Chief Marketing Officer for Cambridge Savings Bank, National Vice President of Marketing for GMAC Home Services, Corporate Vice President for The DeWolfe Companies, Director of Strategic Planning & Marketing for Marshall’s, and Director of Credit for Lord & Taylor.
Barbara is a graduate of Simmons College; she and her husband live in Newburyport.