Executive Vice President, Marketing & Communications
Barbara joined Cure Alzheimer’s Fund in May of 2015. In her role, Barbara is our “chief story teller” with responsibility for all digital and traditional marketing and public relations.
Prior to joining CureAlz, Barbara had a 30 year marketing career in retail and financial services. She previously held the position of Senior Vice President & Chief Marketing Officer for Cambridge Savings Bank, National Vice President of Marketing for GMAC Home Services, Corporate Vice President of Marketing for The DeWolfe Companies, Director of Strategic Planning & Marketing for Marshall’s, and Director of Credit for Lord & Taylor.
Barbara is a graduate of Simmons College; she and her husband live in Newburyport.