Stephanie Hansen

When bad news hits a family, everyone bonds together to be brave for each other. That’s what happened in June 2011 when Stephanie Hansen of Austin, Texas, found out her mother had breast cancer. “I wanted to make something that my mom, dad, sister and I could all wear in the weeks leading up to my mom’s mastectomy—a symbol that would help us all remember to be brave”—so Stephanie came up with the idea of Bravelets™. “They’re more than just something to wear on your wrist, they’re a symbol of hope, strength and courage, and they are designed to help you be brave in the toughest of times.”

Since its founding in 2012, Bravelets has donated more than $470,000 to charities across the country. “Our organization doesn’t believe in the phrase ‘a portion of proceeds will be donated….’ because you don’t know how much that portion is,” says Shannon. “We want our donors to know that they helped make a difference by donating $10 to their cause. Still, Bravelets is not a nonprofit organization. We are a for-profit company with giving at our core. We believe in transparency and in making a difference.”

Last fall the company partnered with Cure Alzheimer’s Fund to help fight Alzheimer’s disease. “We currently have nine products that support Cure Alzheimer’s Fund. All of them feature the triangle for strength, the words ‘be brave,’ and are purple in color.” After just a few months, Bravelets already has donated more than $5,000 to Cure Alzheimer’s Fund. And they’ve only just begun.

To purchase a Bravelet and donate $10 to Cure Alzheimer’s Fund, please visit