In March of 2013, a group of students at Case Western Reserve University in Cleveland organized a campuswide alternative rock concert to raise money for Cure Alzheimer’s Fund. The band, Alzhernative Sounds, had pledged to do an annual event to benefit different charities. “This year, I struggled to find the right cause,” explains Ki Oh, a double biology and chemistry major and drummer for the band. “At the time I was enrolled in a psychology course on Alzheimer’s. As I learned about the pathology of the disease and the effects it has on friends and family, and even our health care system, I knew I had found our cause. It really hit home that more research is needed for an effective cure.”

Oh’s Phi Kappa Psi fraternity brothers helped support the cause by making announcements about the event, asking professors to give extra credit for attending the concert and posting fliers all over campus. Before the concert, the band showed a DVD about Cure Alzheimer’s Fund to educate the audience about the disease. Then Alzhernative Sounds rocked out to music by The Killers, Vanessa Carlton, Maroon 5 and others, raising more than $500 for Cure Alzheimer’s Fund.