This summer, Jim Coughlin and Wendy Nowokunski, co-founders of the New England-based senior living provider Northbridge Companies, rode their bicycles 350 miles to raise money for Alzheimer’s research. They left Brunswick, Maine, on July 7 and arrived in Plymouth, Massachusetts, on July 14, stopping at every Northbridge Community along the way to connect with residents and families, and to recharge. Coughlin and Nowokunski encouraged the teams of each of the 15 Northbridge locations to come up with their own creative “Ride for a Cure” welcome fundraiser and to spread the word about supporting Cure Alzheimer’s Fund to the greater communities they serve.
“As a senior living provider, we walk hand in hand with the families coping with Alzheimer’s disease and dementia, and we share in their desire to support the efforts of organizations working tirelessly to find a cure,” said Nowokunski.
They asked their supporters to donate through an online Crowdrise campaign and, along with a handful of generous sponsors, they raised more than $50,000 for research.
“We believe in a world cured of Alzheimer’s disease, and we have the ability to effect change. We are honored to support Cure Alzheimer’s Fund.”
—Wendy Nowokunski and Jim Coughlin