On June 16, 2014, the Finance Department employees of Erickson Living—a Baltimore, Maryland-based company that develops and manages senior living communities—held a “memory walk” to raise money for Cure Alzheimer’s Fund.
“We wanted to donate to a charity that was relevant to our residents,” said Colleen Stafford, senior financial analyst, who coordinated the event. Erickson Cares: A Memory Walk For Alzheimer’s brought together more than 100 participants, including staff and vendors, who were divided into a dozen different teams. They competed against each other to see which team could raise the most donations.
At the end of the walk, everyone was surprised when Erickson matched their fundraising efforts, bringing the total donation to $33,340—more than three times their goal. Since this event was such a success, they hope to include additional Erickson employees, family, friends and residents in the future. To find out more, visit www.ericksonliving.com.